Social Networking Simplified - A Small Business Primer - Part I

Simplifying Social Networking for Small Business Part I

Here is Part I of the recent workshop done in Squamish for 50 entrepreneurs.  The response was very positive and I look forward to the upcoming one-on-one consulting sessions.

Unfortunately this widget from Slideshare tends to mess with some of the formatting.  That said, hope you find it useful.
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Where do I start with Social Networking?

This is the common question seasoned and new entrepreneurs are asking as they consider jumping on the Social media Bandwagon.  Barraged with news reports and friends talking about Twitter, YouTube and Facebook, small businesses feel like they should be active in social media.

The big barrier is their concern about the time investment to both learn about and execute social media and, most importantly, what to do.  As I consult to and present workshops on the subject here is some of the advice I share with them.  Hope this may be helpful to you too.

The number one mistake made is to jump right into the tactics.  To decide that all of a sudden you are going to blog, tweet or make someone the mayor on Foursquare.  This is folly unless you frame your action by considering your marketing strategy first!

• Who is your primary audience?
• Are they likely to be found on social media?
• What content can you share that would create connection and engage them?
• Who are the key influencers in the social media channels for your niche?
• Do you understand the fundamentals of social media so you can be efficient?   Like tools that publish your content across multiple channels,  or the right frequency to optimize SEO?
• What are the advantages of social networking and social media vs. traditional interruption marketing?     

These are some of the key questions that must be asked to make your time investment worthwhile.  Remember, even if you decide not to jump on the bandwagon, that doesn't mean that your prospects and customers are not talking about you or the problems you can solve!  

Look for my presentation slides from the workshops I have been doing in Squamish for Howe Sound entrepreneurs in a future post.  In the meantime, start to listen and learn by checking out your competitor's social media activity (start with a search on Twitter or Facebook) and by following some key voices that matter in your area of business online.  There are a wealth of resources that just might make your business more successful and sociable!   

VEF presents Technology Maverick Kevin Ham - Part 1

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Vancouver Enterprise Forum is pleased to present this riiPlay of Technology maverick Kevin Ham. Kevin Ham has been described as the most powerful dotcom mogul you've never heard of. He was featured on the cover of Business 2.0 magazine in 2007 as The man who owns the Internet and is one of a handful of major-league domainers in the world. Even in a field filled with unusual career paths, Kevins stands out.

Formally trained as a family doctor, he taught himself programming so he can dabble in the internet. When his web ventures started pulling in more money in one month than what he made in one year as a resident, he decided to put medicine on hold to pursue the riches of the web. Since 2000 he has amassed a portfolio of more than 300,000 domains that some estimate is worth more than $300M.

Now, Kevin is out to surprise again. His newest venture - Reinvent Technology aims to build a powerhouse of Internet businesses around his portfolio of domain assets. Kevin talks about how this maverick of domains built his empire and what it takes to succeed in the new emerging economy.

New Workshops in July - Simple Steps to Selling Success

Leading some workshops for Small Business in Squamish in July for Community Futures. Going to share simple steps and resources on selling success for these new entrepreneurs. Looking forward to it! Here's an overview:

Simple Steps to Sales Success - Small steps can deliver dramatic sales results for small business even in turbulent times. You don’t need to be an experienced seller. You do need to know how to turn suspects into prospects, how to help people buy and how to earn the right to close. This interactive workshop covers key steps - prospecting, presenting and closing - to arm you with practical skills and resources to apply to your business. Learn about top mistakes like failing to pre-empt objections and secrets like how feedback loops create raving fans from some unexpected sources like Don Cherry and Rodney Dangerfield.

Interested in sharing this workshop with your team, membership or association or other educational programs on marketing, social media and technology? Please contact us for more details @ info@riiplay.tv.

3 Keys to Hiring Top People - Success Snack with Robin Chakrabarti of Boston Pizza

One of the true keys to small business success is hiring top people. This applies to partners, suppliers, staff and anyone else that supports you.

Tune into this Success Snack with Robin Chakrabarti, former VP with Boston Pizza, as he shares 3 keys to Hiring Top People. The second in our series of Success Snacks produced for fundfindr.tv.

Success Snack: What Entrepreneurs have in Common

The quest for self-employment's rewards and control of one's own destiny are a key driver for many who take the bold leap into entrepreneurship. The opportunity for rewards and satisfaction compel many to achieve new found success in operating a small business.

How do you know this path is right for you? Tune into this Success Snack featuring expert consultant Mike Desjardins of Virtus to learn what traits all successful entrepreneurs have in common. Traits like passion and persistence and a few surprises on what traits you may have thought you needed but don't require to be a successful entrepreneur like experience!

Success snacks are a series of short videos produced by us for fundfindr.tv to provide small business resources that are easy to digest, tasty and good for you. Stay tuned for more in future posts.