Social Media 101 Small Business Panel -Squamish Oct. 27th

Is Social Media a Fad? - Social Networking Workshop Part II

In part II of my Social Networking Workshop, I cover the key question that small and medium businesses have on social networking (see my previous post).  They include: Is social media a fad?  Will it take too much time?  Does it matter?  These slides address some of those questions and I speak to those points and walk the attendees through exercises to apply the fit check for their business.Snsb section july 30 section ii

Please note that, unfortunately the SlideShare widget, strips out some of the embedded media and links.  There are two key videos that I share that you should spend the time to watch to better understand this matter.  The first is  Is Social Media a Fad?

The second video is by Seth Godin answering the question about Is Social Media right for Small Business. Seth really explains the difference between "friends" and "real relationships" and how the latter is what can drive your business.

Parts III - V will be posted in coming days.  If you would like to book Bret to present a workshop on social media and networking or provide consulting to your business, contact him here.

So, what do you think about Social Media? What's been your experience?  Please add a comment.

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Where do I start with Social Networking?

This is the common question seasoned and new entrepreneurs are asking as they consider jumping on the Social media Bandwagon.  Barraged with news reports and friends talking about Twitter, YouTube and Facebook, small businesses feel like they should be active in social media.

The big barrier is their concern about the time investment to both learn about and execute social media and, most importantly, what to do.  As I consult to and present workshops on the subject here is some of the advice I share with them.  Hope this may be helpful to you too.

The number one mistake made is to jump right into the tactics.  To decide that all of a sudden you are going to blog, tweet or make someone the mayor on Foursquare.  This is folly unless you frame your action by considering your marketing strategy first!

• Who is your primary audience?
• Are they likely to be found on social media?
• What content can you share that would create connection and engage them?
• Who are the key influencers in the social media channels for your niche?
• Do you understand the fundamentals of social media so you can be efficient?   Like tools that publish your content across multiple channels,  or the right frequency to optimize SEO?
• What are the advantages of social networking and social media vs. traditional interruption marketing?     

These are some of the key questions that must be asked to make your time investment worthwhile.  Remember, even if you decide not to jump on the bandwagon, that doesn't mean that your prospects and customers are not talking about you or the problems you can solve!  

Look for my presentation slides from the workshops I have been doing in Squamish for Howe Sound entrepreneurs in a future post.  In the meantime, start to listen and learn by checking out your competitor's social media activity (start with a search on Twitter or Facebook) and by following some key voices that matter in your area of business online.  There are a wealth of resources that just might make your business more successful and sociable!   

Digital Tattoo - What traces are you leaving behind on the Net?

There has been much talk about privacy and the information people post on social networking sites like Facebook. Still, few of us are truly aware of the "Digital Tattoo" we leave behind. I recently attended a workshop on the subject and I am pleased to share the materials for our followers.

Don't say we didn't tell you...
The website link is here and the SlideShare Presentation describing the initiative is below:

Digital Tattoo Presentation for Canadian eLearning Conference 2009

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