Mitch Joel is a thought leader in digital media that made a great post in the Vancouver Sun today, "Re-imagining the Business Conference." Great post. Since we've captured and deliver ed business content digitally since 2002, I posted my reply to Mitch below.
More proof why event content need be archived online and how to monetize it:
- The power of video - View this video of Mitch from a recent event.
- The power of audio - Listen to Mitch's podcast 6 Pixels of Separation featuring Seth Godin and other thought leaders, Talking about a Revolution.
- The power of print - To pre-order Mitch's new book, Six Pixels of Separation click the link.
My post on Mitch's blog: "As Chris mentioned in his comment, it is a slow evolution evolving the conference model outside the tech/new media space with many still failing to use technology, video and other apps to move retention, reach and networking forward.
Tony Robbins, who I had the pleasure of producing an event for in 2003, figured out this out long ago - Use events to spike and convert business objectives and prospects nurtured in digital media and online. Live events that end without archive are wasted assets.
A cool innovation we have observed recently is the move by TED, to license it's brand to local events. They have got a lot of things right in terms of their model - max 18 minutes online, great interface, killer live events. We have adopted their 18 minute max for everything we produce for clients and we are continually saying to these clients, "less is more!" (At least in online video...)
Huge missed opportunities to long tail the conference content and networks happen daily. Crowd sourcing the content is one of other the interesting developments - we are doing this for a big Internet Marketing conference upcoming - but it needs to be married with a model that incents the videographers and the delivery channel with residual income. We have done extensive research that really points to the appetite for more learning stream access online and we are hard at work at delivery on this with our platform Riiplay.
We have several web casts live - both free an pay per view for progressive clients like BC Innovation Council and Angel Forum and many more queued but still early days as an Alpha app. You can view the unconference for Angel Forum's Exit Strategy Workshop here and the BC Science Outreach Workshop here.
More on this in our post Creating a Long tail for your event. One of the key problems is that the knowledge is distributed across hundreds of event, association or corporate sites. The problem - no easy way to aggregate my events and knowledge as a user/viewer . One recent event locally spearheaded by Danny Robinson and Boris Mann that harnessed this interactivity well was Launch Party by Boot Up Labs - they used the Crowdvine app to create some connectivity around their start-up launches and in-person co-founder speed -dating. It was well done as an example of marrying live and tech. For more on this subject, you can subscribe to our blog on the long tails for events at Events worth Sharing. Vive le revolution.
Bret Conkin, riiPlay Evangelist
To order other great reads from Seth Godin and other thought leaders, simply click on our Recommended Reading list in the right column.
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